1. Capitulo 9 – House Of Brands (P&G)

2. Capitulo 10 – Brand storytelling (Chipotle)

3. Capitulo 11 – Product modification (iPhone)

4. Capitulo 12 – Differentiation by delivery (Starbucks)

5. Capitulo 13 – Incorporating SST (Ikea)

6. Capitulo 14 – Special event Pricing (Zara)

7. Capitulo 15 – 1-Level channel (Walmart)

8. Capitulo 16 – Managing retailing- store atmosphere (Teavana)

9. Capitulo 17 – Creative strategy – transformational appeal (Old Spice)

10. Capitulo 18 – Place advertising (Apotek)

11. Capitulo 19 – Interactive marketing – Mobile (LionsGate)

12. Capitulo 20 – New product – Incremental innovation (Google)

13. Capitulo 21 – Product adaptation (Gillette)

14. Capitulo 22 – Social responsibility behavior (Nestlé)

Estrategias de Marketing Laura

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