ESTRATEGIAS DE MARKETING

CAPITULO 9: INTERNAL BRANDING

CAPITULO 10: BRAND NARRATIVES & STORY TELLING

CAPITULO 11: PRODUCT MODIFICATION

CAPITULO 12: CO-BRANDING

CAPITULO 13: CUSTOMER CO-PRODUCTION

CAPITULO 14: PRICE QUALITY INFERENCES

CAPITULO 15: HYBRID CHANNEL

CAPITULO 16: DIRECT SELLING

CAPITULO 17: EVENTS AND EXPERIENCES

CAPITULO 18: MESSAGE GENERATION AND EVALUATION

CAPITULO 19: BUZZ AND VIRAL MARKETING

CAPITULO 20: LATERAL MARKETING

CAPITULO 21: LICENSING

CAPITULO 22: SOCIALLY RESPONSIBLE MARKETING

Advertisements